Marketing

"Can You Sell on ZIGZAG Without Your Own Online Store?" Requirements for Jikjin Delivery to 4x Your Sales

2026.07.14

As the undisputed leader among women's fashion platforms and one of Korea's top three fashion platforms, ZIGZAG has built a massive commerce ecosystem with approximately 10 million monthly active users and 2 trillion KRW in annual transaction volume.

In particular, ZIGZAG is ideal for targeting the practical spending habits of women in their 20s and 30s. Upon initial store opening, it provides up to 1.6 million KRW in advertising credits and up to a 3%p discount on Z-Payment transaction fees, making it an essential channel for countless sellers.

For those launching an online store for the first time or looking to expand sales channels, here is a clear summary of the latest guidelines—from ZIGZAG store opening requirements to the core key to boosting sales: Jikjin Delivery application requirements.

1. ZIGZAG Store Opening Requirements & Required Documents (Attention Simplified Taxpayers 👀)

To apply to open a store on ZIGZAG, you must prepare the following required documents:

Business Registration Certificate (Both individual 'simplified' taxpayers and corporate entities eligible)
Mail-Order Business Report Certificate
Additional documents by category: Beauty category requires a Cosmetics Responsible Seller Registration Certificate; consignment sales require a consignment agreement.

⚠️ Pro Tip for New Sellers to Avoid Application Rejection!

The information entered during application (representative name, business address, etc.) must match the submitted documents perfectly with the most up-to-date details to ensure seamless approval without holds or rejections. Furthermore, on ZIGZAG, overseas purchasing agent products requiring consumers to input a personal customs code cannot be sold, so you must prepare products via wholesale purchasing (saip) or domestic consignment sales.

2. Can You Open a Store Without an Existing Website or Online Mall?

In the past, having an 'actively operating independent online store' was one of ZIGZAG's strict entry requirements. However, now you can open a store as long as you have products ready, even without your own website.

① If You Have a Smartstore or ABLY URL

You can proceed with the application by submitting a URL from another platform where your products can be verified.

② If You Have No URL at All

By using 'My Store', an online business solution provided by Kakao Style, you can generate a dedicated URL address that replaces an independent online store. The moment you register products on My Store, the ZIGZAG store review process is automatically linked in a pending review state for great convenience.

🚨 Caution! Zigzag Mate (Starting Without a Business Registration) Has Ended

The new initiative 'Zigzag Mate,' which allowed consignment sales under a regular ZIGZAG account without a business registration, was completely terminated as of May 27, 2024. This was reportedly part of a business streamlining effort due to insufficient demand and a focus on profitability. Therefore, opening a store on ZIGZAG currently strictly requires both a Business Registration Certificate and a Mail-Order Business Report Certificate.

3. The Revenue Cheat Code, All About 'Jikjin Delivery': Options, Requirements & Fees

The most powerful weapon to dramatically boost sales on ZIGZAG is its dedicated fulfillment service, 'Jikjin Delivery'. Once sellers stock their products in the fulfillment center, Kakao Style handles packaging, shipping, and even customer service (CS) for exchanges and refunds all in one stop. (However, individual product Q&A inquiries must still be answered directly by the seller.)

In addition, ZIGZAG recently introduced 'Store Jikjin' for sellers equipped with their own fast-shipping logistics capabilities. Store Jikjin allows sellers to provide fast shipping on par with Jikjin Delivery directly through their own logistics network without going through ZIGZAG's fulfillment center. Qualifying products receive an exclusive 'Store Jikjin Badge,' boosting consumer trust.

① Detailed Schedules and Delivery Areas by Jikjin Delivery Type

🚚 Same-Day Delivery

Order Cutoff Time: Midnight (00:00) – Before 1:00 PM
Estimated Arrival: Delivered before midnight (24:00) on the day of order
Eligible Delivery Areas: All of Seoul, select areas in Gyeonggi/Incheon/Cheonan/Asan/Daejeon

🚚 Dawn Delivery

Order Cutoff Time: 1:00 PM – 10:00 PM
Estimated Arrival: Delivered before 7:00 AM the next day
Eligible Delivery Areas: Seoul only

🚚 Next-Day Delivery

Order Cutoff Time: Orders placed before midnight (12:00 AM) on weekdays arrive the next day / Orders placed before 10:00 PM on weekends (Sat/Sun) arrive the next day (Orders placed after 10:00 PM on Saturday arrive on Monday; orders placed after 10:00 PM on Sunday arrive on Tuesday)
Eligible Delivery Areas: Nationwide across South Korea (excluding select remote towns/villages)

📦 3 Key Application Requirements for Jikjin Delivery

Sales Benchmark: Based on the last 90 days, an average 30-day revenue of 500,000 KRW or higher
Operating Status: Store in normal active operational status
Service Rating: Customer service evaluation rating of 'Normal' (Fair) or above

Once you meet the criteria and apply, approval status is determined within 3 to 5 business days. Even if rejected, you can reapply at any time after 15 days.

② Most Importantly: What Are the 'Jikjin Delivery Fees'?

Many sellers worry most about service fee burdens when using fulfillment services. Jikjin Delivery does not take an additional proportional service commission on sales revenue. Instead, it operates on a reasonable structure where only 'logistics operation fees (shipping/handling)' are charged for product receiving, warehousing, packaging, and shipping.

③ 2026 Latest Jikjin Delivery Trend: Launch of 'Jikjin Exchange'!

Previously, Jikjin Delivery lacked an exchange feature, forcing customers to go through the hassle of refunding and reordering. However, thanks to the 'Jikjin Exchange' service newly introduced in July 2026, customers can request a direct 1-to-1 exchange within 7 days of delivery without refund or reorder steps. This reduced customer drop-off by approximately 70% compared to early stages and shortened the average exchange timeframe from 4.5 days to 3.5 days, dramatically boosting seller convenience.

4. Fact Check: Commission Rates & Settlement Cycles

ZIGZAG applies different commission rates depending on sales channel and category.

Apparel Shopping Mall (Soho / Wholesale Saip): 9.5% (Some articles report 8.5%, but the standard mall commission according to the official Partner Lounge is 9.5%)
Apparel Brand (Direct D2C Mall Mode), Beauty, Kids: 27%
Life / Food Categories: 18% / 15%

💰 'Daily Settlement System' to Keep Cash Flow Moving

Competitor ABLY uses a twice-monthly settlement system, taking up to 3 to 4 weeks from customer payment to payout retrieval, which strains sellers with limited initial working capital.

In contrast, ZIGZAG became the first in the industry to introduce 'Daily Settlement', paying out funds every day within 5 business days after purchase confirmation. Sellers can recover cash within just 1 to 2 weeks from payment date, providing an outstanding cash flow advantage.

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FAQ

What are the required documents and screening conditions to open a store on ZIGZAG?

The common required documents for ZIGZAG store opening are a Business Registration Certificate and a Mail-Order Business Report Certificate, which must be prepared by individual, corporate, and simplified taxpayers alike. Beauty stores additionally need a Cosmetics Responsible Seller Registration Certificate, and consignment sales require a consignment agreement. To pass the review, the information entered on the application must perfectly match the submitted documents (representative name, business address, etc.) with up-to-date details to prevent holds or rejections. Additionally, overseas purchasing agent products requiring personal customs codes are strictly prohibited, so sellers must source goods through wholesale purchasing or domestic consignment.

Can I sell on ZIGZAG without my own independent online store?

Yes, you can open a store as long as you have products ready, even without an independent online store. Sellers without a dedicated URL can apply by generating an exclusive store URL through Kakao Style's 'My Store' solution. Note that 'Zigzag Mate,' the service that previously allowed non-business entities to open stores without business registration, was permanently terminated on May 27, 2024. Therefore, all sellers must now obtain a Business Registration Certificate and a Mail-Order Business Report Certificate before opening a store on ZIGZAG.

Comparing Commission Rates and Settlement Cycle Benefits: ABLY vs. ZIGZAG

ZIGZAG's sales commissions vary by category: wholesale (saip) Soho shopping malls are charged 9.5%, while apparel brands, beauty, and kids categories are charged 27%, life 18%, and food 15% (although some general articles mention 8.5% for Soho, 9.5% is the standard partner policy). Regarding settlements, while ABLY settles twice a month—taking up to 3–4 weeks from customer payment to actual payout and straining cash flow—ZIGZAG is the first in the industry to introduce 'Daily Settlement,' releasing funds daily within 5 business days after purchase confirmation, resulting in superior cash turnaround.

What is the difference between 'Jikjin Delivery' and 'Store Jikjin', and what are the requirements?

Standard 'Jikjin Delivery' is a fulfillment service where sellers pre-stock products at ZIGZAG's dedicated fulfillment center, which handles all packaging, delivery, and CS. In contrast, 'Store Jikjin' allows sellers with their own fast logistics capabilities to ship items directly without routing through ZIGZAG's warehouse and receive an exclusive 'Store Jikjin Badge'. To qualify for Jikjin Delivery, stores must have maintained an average 30-day revenue of at least 500,000 KRW over the past 90 days, remain in normal active status, and maintain a customer service rating of 'Normal' (Fair) or above.

What are the order cutoff times and delivery areas for each ZIGZAG 'Jikjin Delivery' option?

Based on the latest official Customer Center FAQ, the delivery timelines and regions are as follows:

- Same-Day Delivery: Orders placed between midnight (00:00) and before 1:00 PM arrive before midnight (24:00) that same day. (Available in: All of Seoul and select densely populated areas in Gyeonggi, Incheon, Cheonan, and Asan)

- Dawn Delivery: Orders placed between 1:00 PM and 10:00 PM arrive before 7:00 AM the next morning. (Available in: Seoul only)

- Next-Day Delivery: Weekday orders placed before midnight (12:00 AM) arrive the next day; weekend (Sat/Sun) orders placed before 10:00 PM guarantee Sunday/Monday delivery. (Available nationwide, excluding select remote towns and islands)